The story of WHICHWAY is the story of three roads that cross, three very different minds that have chosen a new road to take together.

A creative mind. Always a great fan of clothing and the newest trends, she chose the road of fashion. After years of experience in the field, she realized that what really made a difference in fashion was the Made in Italy style and craftsmanship. She passionately devoted herself to the research and selection of top-quality fabrics. Seeing the world of fashion through the producers’ eyes, she understood how important it is to work with the aim of bringing about a positive and conscious change in the world.

A free mind, a dreamer who chose his path. A path that leads to the discovery of new places and towards new encounters. With a great passion for travel on two wheels, he is a modern classic biker, a café racer with a passion for heritage. As a biker, he gives great importance to clothing, not so much for the sake of vanity but rather to recognize himself in the very concept of freedom and self-affirmation that only certain emotions on two wheels can give you.

A logical and practical mind who left the industrial field to take the path of environmental sustainability. He has always believed in the need for change and through WHICHWAY he can finally make a difference by managing the production processes first-hand, making sure that each and every garment made at WHICHWAY respects the environment.

Three stories, three completely different lives that complement each other: the three souls of WHICHWAY.